Travel Centers See 244% Year over Year Growth in New Users and 1,346% Increase in Conversions with Renaissance Marketing

The Story

Since its inception, the Travel Center has focused on delivering a premium travel experience for its customers. In 2023, they recognized the need to expand their digital presence and turned to Renaissance Marketing for a modern, results-driven approach.

Our partnership transformed their online visibility and customer engagement, making this travel center a go-to destination for travelers across Virginia and beyond. By combining SEO, programmatic advertising, and social media efforts, Renaissance Marketing created a seamless strategy that drove real-world results.

The Challenge

The Travel Center, a family-owned business with three locations across Virginia, has served travelers with exceptional service for over 40 years. Despite its strong reputation, the company faced challenges in leveraging digital platforms to:

• Drive more traffic to their website and increase digital visibility.
• Attract new customers and encourage return visits to their travel centers.
• Convert website visitors into actionable engagements, such as fuel purchases, convenience store sales, and more.

To achieve these goals, the travel center partnered with Renaissance Marketing for a multi-channel digital strategy.

The Approach

SEO Optimization for Organic Growth

Renaissance Marketing conducted an in-depth SEO audit to identify areas for improvement. By creating a new website with optimized on-page content, implementing local SEO strategies, and completing off-page SEO, the team boosted the travel center’s visibility in search engine results, making it easier for travelers to find their locations online.

Programmatic Advertising for Precision Targeting

Using advanced programmatic advertising, Renaissance targeted travelers in Virginia and surrounding states with customized display ads based on location, travel behaviors, and interests. These ads highlighted the travel center’s amenities, promotions, and unmatched customer service, ensuring the right message reached the right audience.Travelers could click on the ad and get directions to the closest travel center from their phones.

Engaging Social Media Campaigns

Social media platforms were leveraged to create engaging and shareable content showcasing the travel center’s offerings, including clean facilities, convenient fuel options, and unique shopping experiences. This not only increased brand awareness but also built stronger connections with their audience.

The Results

The travel center experienced remarkable growth in just one year, achieving:

• A 222% increase in website sessions.
• A 244% increase in new users.
• A 1,346% increase in conversions, including customer actions like  get directions, inquiries, store visits, and order online.

Through an innovative blend of digital strategies, Renaissance Marketing helped the travel center to achieve unprecedented growth, reaching more travelers, boosting brand loyalty, and driving conversions like never before.

Ready to fuel your success? Partner with Renaissance Marketing to unlock your business’s full potential.