The Challenge
A A prominent US-based healthcare organization faced mounting challenges in attracting and hiring top talent for its internal positions. While their career site saw traffic from various channels, they struggled with:
- Engaging current site users and driving them to apply.
- Reaching new, qualified candidates unfamiliar with their career site.
- Reducing the time-to-hire by increasing application volumes.
To address these issues, the organization partnered with Renaissance Marketing, seeking a comprehensive strategy to optimize candidate targeting and improve recruitment outcomes.
The Outcome
The healthcare organization experienced significant growth:
- Website users increased by 89%.
- Overall conversions (applications, phone calls, etc.) rose by 12%.
At the six-month mark, these numbers soared even higher:
- Website users grew by an impressive 166%.
- Conversions increased by 58%.
The Story
This healthcare organization’s success underscores the transformative potential of programmatic advertising and OTT (over-the-top) strategies. By partnering with Renaissance Marketing, they tapped into a wealth of expertise and cutting-edge tools to enhance their recruitment processes, attract top talent, and streamline hiring efforts.
The Challenge
Despite increased efforts, the team faced key challengeA prominent US-based healthcare organization faced mounting challenges in attracting and hiring top talent for its internal positions. While their career site saw traffic from various channels, they struggled with:
- Engaging current site users and driving them to apply.
- Reaching new, qualified candidates unfamiliar with their career site.
- Reducing the time-to-hire by increasing application volumes.
To address these issues, the organization partnered with Renaissance Marketing, seeking a comprehensive strategy to optimize candidate targeting and improve recruitment outcomes.
The Approach
Enhancing Retargeting and Behavioral Targeting
Renaissance Marketing implemented advanced retargeting campaigns to re-engage users who had previously visited the career site through organic, paid, or direct channels. Simultaneously, behavioral targeting was employed to reach fresh audiences based on online activity patterns and interests.
Contextual Targeting and Competitor Conquesting
By leveraging long-tail keyword strategies, Renaissance ensured ads were shown to users actively searching for relevant terms. Competitor conquesting tactics further expanded reach, targeting candidates visiting associated sites within the industry.
Leveraging Custom Audiences
Custom audience segments were crafted using a blend of first- and third-party data to ensure precise targeting. These tailored strategies maximized efficiency, reaching qualified candidates at the right stage of their job search journey.
The Results
Within 90 days, the healthcare organization experienced significant growth:
- Website users increased by 89%.
- Overall conversions (applications, phone calls, etc.) rose by 12%.
At the six-month mark, these numbers soared even higher:
- Website users grew by an impressive 166%.
- Conversions increased by 58%.
Renaissance Marketing simplifies the process of attracting and engaging ideal candidates through programmatic advertising and customized digital strategies. By combining technical expertise with innovative targeting solutions, organizations can maximize the return on their advertising budgets and achieve superior results.
Discover how Renaissance Marketing can revolutionize your talent acquisition efforts and deliver unmatched performance.