The Business Goal
Hodges Dental Care wanted one thing: more qualified implant consult requests—not just more traffic.
To get there, we built a multi-channel acquisition system that captures high-intent demand on Google, generates new demand on Meta, and strengthens long-term visibility through SEO.
Campaign window: September 1, 2025 – January 31, 2026
Dental implants are a premium, high-consideration service. Patients don’t always convert on the first touch—so relying on a single channel can limit volume and consistency.
The objectives were clear:
- Increase implant consult inquiries (form fills, calls, and tracked conversions)
- Lower friction for patients who aren’t ready to call immediately
- Own more search visibility for implant-related queries over time
- Build a repeatable, scalable marketing engine (not a one-off campaign)
The Strategy: A Revenue-Focused, Full-Funnel Launch
This campaign was designed to reach patients at three key moments:
- High-intent (Google Ads + Local)
- Capture “ready now” searches like dental implants near me, implant dentist, etc.
- Demand generation (Meta Paid Social)
- Put implants in front of ideal candidates, then convert with low-friction lead capture.
- Compounding visibility (SEO + Search Console + GBP)
- Expand organic presence and strengthen local credibility signals.
How We Drove Results
Paid Social Advertising (Meta & Instagram)
We used Meta to generate consistent implant interest at scale and convert it through lead forms and website traffic. With the combination of a strong offer, and our high converting landing page, we were able to produce significant results for Hodges Dental Care.
Performance highlights:
- 169,000 impressions
- 242 tracked conversions
This helped Hodges reach new prospective implant patients earlier in the decision cycle—then hand them off to search and follow-up to close the loop.
Our paid social approach is full-funnel, connecting each stage of the customer journey from first exposure to your brand, through final conversion, into a revenue-driven system.
Google Ads for High-Intent Patients
Google Search was built to capture demand already in-market: people actively searching for implant solutions and providers.
Performance highlights:
- Impressions (+22%)
- 274 tracked conversions (+58%)
The big win here is that conversions increased, meaning the account was producing more measurable actions tied to consult intent (calls/forms), even as the auction environment shifted.
SEO
SEO supports implants especially well because patients research heavily before committing, and Google rewards practices that demonstrate consistency, trust, and relevance.
SEO / Organic performance highlights:
- Total impressions (+613%)
- Google Search Console clicks (+100%)
- Organic sessions (+31%)
Google Business Profile lift:
- Interactions (+5.33%)
- Direction requests (+71%)
- Reviews (+213%)
This is the “foundation layer” that reduces dependency on paid media over time and increases close-rate through trust signals. If you’re interested in learning more, click here to read about our Local SEO services.
The Results
Across channels, the campaign produced a stronger flow of measurable actions tied to new patient acquisition:
- 497 total tracked conversions during the campaign window
- Paid Social delivered efficient reach, click volume, and conversions
- Google Ads produced 274 conversions (+58%) from high-intent traffic
- SEO visibility expanded significantly (+613% impressions) to support long-term implant demand
Bottom Line
This wasn’t “run ads and hope.”
It was a full-funnel implant growth system:
- Meta creates demand and captures leads efficiently.
- Google Ads converts high-intent searches into consult actions.
- SEO + GBP strengthens trust and visibility so performance compounds month after month.
Testimonial
Want Results Like This for Your Practice?
If you want more implant consult requests, and a marketing system that doesn’t rely on one channel, Renaissance Marketing builds multi-channel dental growth engines designed for measurable patient acquisition.Book a discovery call and let’s map out your next 90 days.
