Overview
A multi-location healthcare provider partnered with our team to overhaul their online presence through an aggressive SEO campaign paired with a conversion rate optimization (CRO) strategy. The goal was to improve organic visibility, drive more high-intent traffic to location pages, and turn more of that traffic into booked appointments.
The Challenge
Despite having dozens of physical locations, the client’s website suffered from:
- Low organic visibility for key service and location terms
- Underperforming landing pages with low engagement and poor conversion rates
- Limited tracking of user behavior and lead generation metrics
The client wanted a scalable strategy that could work across multiple locations and specialties while delivering measurable ROI.
The Strategy
We executed a comprehensive CRO + SEO package:
- Technical SEO Overhaul – Fixed crawl issues, improved Core Web Vitals, implemented structured data, and optimized site architecture.
- On-Page Optimization – Enhanced service and location pages with targeted keyword optimization, long-form content, and internal linking.
- Local SEO Expansion – Optimized Google Business Profiles for each location and built consistent NAP citations.
- Conversion Rate Optimization – Tested new CTAs, improved above-the-fold layouts, added appointment booking prompts, and simplified contact forms.
- Ongoing Content & Link Building – Published location-specific blog content and earned backlinks from reputable health directories and local media.
The Results (YoY: July 2024 – August 2025 vs. prior year)
Sitewide Organic Performance:
- Total Users: +86.16%
- New Users: +85.63%
- Returning Users: +78.04%
- Organic Search Users: +62.75%
- Organic Key Events: +6.41% YoY despite lower event rate per user
Location Page Wins:
- Jacksonville Location (Organic):
- Sessions: +82.33%
- New Users: +87.46%
- Key Events: 53 (96.36% increase)
- St. Augustine Location (Organic):
- Sessions: +92.16%
- New Users: +102.49%
- Key Events: +10.71%
Google Search Console:
- Clicks: 164K over 16 months
- Impressions: 11.7M
- Average Position: 29.5 (with steady upward trend)
Why It Worked
By combining high-impact CRO changes with long-term SEO growth tactics, we didn’t just drive more traffic — we increased qualified traffic to critical location pages. The result was a substantial increase in both visibility and lead generation across multiple locations.
Key Takeaways
- Multi-location healthcare providers can see rapid gains when CRO and SEO are implemented together.
- Localized optimization drives direct impact on appointment-focused landing pages.
- Tracking at the location level is critical to measuring true ROI.
If you are searching for a team to handle your Health Care Marketing that produces results, we’re here for you! Book a FREE Consultation today!
