Client: Chesterfield Auto Parts
Industry: Automotive Recycling / Salvage
Campaign: CAP Strippers – Phase II
When Chesterfield Auto Parts wanted to stand out in a crowded automotive salvage market, they didn’t ask for safe marketing. They asked for memorable marketing that worked.
The result was CAP Strippers, a bold, tongue-in-cheek campaign designed to drive awareness, engagement, and real conversions across digital and physical touchpoints.
This case study breaks down how Renaissance Marketing used creative storytelling, programmatic media, paid social, and a full-funnel strategy to shorten the path to conversion while massively increasing brand visibility.
Campaign Goals
The CAP Strippers campaign was built around three core objectives:
- Increase brand awareness across Chesterfield Auto Parts’ regional market
- Drive measurable actions including phone calls, yard submissions, and form fills
- Decrease the conversion path by meeting users at multiple touchpoints
Rather than relying on one channel or one ad type, the goal was to surround the audience and stay top-of-mind until they were ready to act.
Campaign Strategy
Great Creative That Stops the Scroll
At the heart of the campaign was an intentionally disruptive creative by Cedric Geise and the owner of CAP, Troy Webber, that matched the humor and personality of the blue-collar audience.
Featured Videos
These videos were designed to spark curiosity, create conversation, and build instant recall which were all critical ingredients for performance later in the funnel.
Ads & Channel Mix
A True Multi-Channel Approach
Rather than treating channels in silos, Renaissance deployed CAP Strippers across a fully integrated media mix:
- Meta Ads – Mid-funnel engagement and landing page traffic
- TikTok Ads – Broad reach and cultural relevance
- Programmatic Display – High-intent inventory and conversion volume
- Programmatic OTT + Live Sports – Brand awareness at scale
- CTV ads appeared on Deal or No Deal, Steve WIlkos, Criminal Minds, Storage Wars, Car Crews with Super Car Blondie, Holiday Shows/Movies, American Restoration, and Tiny House Nation to name a few.
- Live Sports ads appeared on College Football, Women’s Soccer, Men’s Basketball, NFL Media Originals, Weekly Game Recaps, Lights Out Xtreme Fighting, and NFL Daily.
- YouTube – Video reinforcement and incremental reach
Each channel played a specific role within the funnel, reinforcing the message at different stages of the buyer journey.
Full-Funnel Activation
This campaign extended far beyond digital ads.
Conversion-Focused Touchpoints
- We created a dedicated landing page tailored to the campaign messaging
- Branded swag including T-shirts and car magnets/stickers
- In-store signage including the “I STRIPPED AT CAP” sign to reinforce brand recall
By aligning online and offline experiences, CAP Strippers became more than an ad campaign, it became a brand moment.
Campaign Results
Shorter Conversion Path. Bigger Impact.
The CAP Strippers campaign delivered strong performance across awareness, engagement, and conversion metrics.
Overall Performance:
- 2.17M+ reach
- 8.3M impressions
- 342K engagements
- 2,859 total conversions
Programmatic Display and Web Video emerged as top performers, driving both efficiency and volume, while CTV and Live Sports delivered meaningful awareness lift across premium content placements such as Storage Wars, Deal or No Deal, and Criminal Minds.
Meta remained a strong engagement channel, delivering:
- 4.64% CTR
- 11,000+ landing page views
YouTube and TikTok expanded reach and supported upper-funnel exposure, contributing to the overall momentum of the campaign.
Conversion Highlights
Conversions included a mix of:
- Phone calls
- Yard submissions
- Form submissions
- High-intent site actions such as inventory searches and contact page visits
The key win was not just volume, it was how quickly users moved from awareness to action when exposed to the campaign across multiple touchpoints.
Why This Campaign Worked
CAP Strippers succeeded because it followed three core principles:
- Creative that people actually remember
- Programmatic media used as a performance tool, not just awareness
- A full-funnel system that multiplies results instead of isolating channels
This campaign proves that bold creative paired with smart media strategy can outperform safe, generic advertising every time.
Renaissance Marketing – Full-funnel Marketing that Works
Programmatic advertising is not about chasing cheap impressions or vanity metrics.
It is about owning attention at scale, staying top-of-mind, and converting that attention into real business results through a strategic full-funnel system.
The CAP Strippers campaign proves what is possible when bold creative, programmatic display, video, OTT, and paid social work together inside a conversion-driven funnel.
If you want marketing that people remember and results you can measure, Renaissance Marketing builds full-funnel programmatic advertising systems that drive awareness, leads, and revenue.
Click here to book a discovery call and see how we can build a campaign like this for your business.
