The Business Goal
Mountain View Orthodontics and Dental Sleep Center wasn’t just opening another office, they were expanding into a new, competitive market and needed immediate traction.
The objectives were clear:
- Book appointments before opening day
- Create instant brand recognition in the Smith Mountain Lake region
- Differentiate by promoting both orthodontics and dental sleep solutions
- Build a marketing engine capable of producing consistent, year-round patient flow
Dr. Bana Hosseinain partnered with Renaissance Marketing to deliver a high-impact launch strategy designed to generate demand fast and sustain growth long after the doors opened.
The Strategy: A Revenue-Focused, Full-Funnel Launch
Renaissance Marketing executed a multi-channel, revenue-driven launch campaign that guided prospects from awareness to booked consultations.
At the core of the strategy:
- Strong, limited-time promotional offers
- Premium creative that built trust instantly
- Paid media channels engineered for conversion
- Localized messaging that spoke directly to Smith Mountain Lake families and adults
How did we achieve this? By anchoring the launch around clear, urgency-driven offers that gave patients a compelling reason to act immediately. The Smith Mountain Lake campaign featured $1,000 off Braces or Invisalign and $500 off Dental Sleep Appliances, available exclusively to the first 100 patients at the new location. This limited-availability incentive created urgency, accelerated early bookings, and helped convert awareness into scheduled consultations before opening day.
How We Drove Results
Paid Social Advertising (Meta & Instagram)
We built targeted paid social campaigns to reach:
- Parents of children ages 7–15
- Adults 35–65 seeking alternatives to CPAP
- High-value households in the Smith Mountain Lake and Roanoke metro area
Ads were built to generate real results such as clicks, leads, and booked consultations, not vanity metrics. We paired high-performing video, carousel, and static creative with clear “Book Now” calls to action and directed users to a conversion-optimized landing page designed to turn interest into scheduled appointments. Our paid social approach is full-funnel, connecting each stage of the customer journey from first exposure to your brand, through final conversion, into a revenue-driven system.
Professional Photography & Video That Converts
Healthcare marketing demands trust. Renaissance produced professional photo and video assets that positioned Mountain View as modern, credible, and approachable.
Content included:
- On-camera messaging from Dr. H
- Real orthodontic and sleep consultations
- Interior and exterior office visuals
- Short-form and long-form video built for paid ads and social
These assets became the backbone of the entire campaign.
Google Ads for High-Intent Patients
We launched Google Search campaigns targeting patients actively looking for:
- Braces and Invisalign near Smith Mountain Lake
- Orthodontists accepting new patients
- Sleep apnea dental appliances
- CPAP alternatives
This ensured Mountain View captured demand at the exact moment patients were ready to book.
Public Relations That Builds Authority
Renaissance supported the launch with localized PR efforts to:
- Announce the new Smith Mountain Lake location
- Establish Mountain View as a dual-specialty provider
- Reinforce trust through earned media exposure
PR amplified paid campaigns and added credibility that advertising alone can’t deliver. Bana’s new location launch was featured in the Smith Mountain Eagle and WFXR FOX.
High-Impact Graphic Design
Custom-designed creative assets supported every channel, including:
- Billboards and outdoor placements
- Flyers
- Brochures
- Appointment Reminder Cards
- Referral Pads
Every design element reinforced the offers, the opening date, and Mountain View’s expertise.
To cement the practice’s presence in the community, Renaissance supported the grand opening event marketing, driving both attendance and post-event appointment bookings. We organized local vendors: Smith Mountain Lake Cookies, Roll Brew Coffee and Deb’s Lemonade to participate at the official launch event and ribbon cutting ceremony.
This created a physical touchpoint that complemented digital efforts and accelerated local trust.
Scalable Social Media Templates
We equipped the Mountain View team with branded social media templates, allowing them to:
- Maintain consistency across platforms
- Continue promoting services and offers
- Extend campaign momentum well beyond launch
The Results
By executing a sales-driven, full-funnel strategy, Renaissance Marketing delivered:
- Early patient bookings before opening day
- Strong, immediate brand recognition in a new market
- Clear differentiation between orthodontic and sleep services
- A repeatable marketing system designed for ongoing growth
Bottom Line
This wasn’t just a launch, it was a demand-generation engine built to support long-term practice expansion.
Hear it from Bana
Want Results Like This for Your Practice?
If you’re opening a new location, adding a service line, or struggling to generate consistent patient flow, Renaissance Marketing builds custom dental & orthodontic marketing systems that convert attention into revenue.
