The Challenge
The company had minimal digital visibility and was struggling to compete in a saturated HVAC market. With no reliable organic traffic or map rankings, they relied heavily on referrals and paid leads. They needed to increase visibility for critical searches like:
- “AC repair near me”
- “furnace installation [city]”
- “emergency HVAC service”
Their goal was to rank locally and organically while driving calls and form submissions.
The Outcome
Through a strategic local SEO strategy, our HVAC client achieved:
- +429% Organic Sessions
- +336% Organic Users
- +332% Organic New Users
- +100% GBP Impressions
- +100% Call Clicks
- +100% Website Clicks from GBP
- +100% Organic Search Clicks
- +100% Organic Search Impressions
- +5650% Organic Key Events
The Story
An HVAC company partnered with Renaissance Marketing to improve their online presence and attract more customers through search. With a focused Local SEO strategy and ongoing technical + content optimization, the company achieved exceptional growth across Google Search, Google Business Profile, and website engagement metrics.
The Challenge
The company had minimal digital visibility and was struggling to compete in a saturated HVAC market. With no reliable organic traffic or map rankings, they relied heavily on referrals and paid leads. They needed to increase visibility for critical searches like:
- “AC repair near me”
- “furnace installation [city]”
- “emergency HVAC service”
Their goal was to rank locally and organically while driving calls and form submissions.
The Approach
Renaissance Marketing deployed a complete SEO campaign that included:
- Optimizing existing pages for search intent and service relevance
- Creating new service pages and geo-targeted location content
- Technical SEO improvements for speed and crawlability
- Monthly optimization of the Google Business Profile
- Review acquisition strategy and GBP interaction tracking
The Results
Renaissance Marketing’s efforts have driven consistent growth for the HVAC company:
- +429% Organic Sessions
- +336% Organic Users
- +332% Organic New Users
- +100% GBP Impressions
- +100% Call Clicks
- +100% Website Clicks from GBP
- +100% Organic Search Clicks
- +100% Organic Search Impressions
- +5650% Organic Key Events
Higher ROI: local SEO now provides the HVAC company with consistent traffic, providing measurable returns on investment every month.
HVAC Marketing That Works
Renaissance Marketing’s Local SEO strategy helped the HVAC company to convert web searches into real leads, demonstrating the power of visibility in Google’s local ecosystem.
If you are searching for a team to handle your HVAC Marketing that produces results, we’re here for you! Book a FREE Consultation today!