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East Coast Moving & Storage Company Sees Massive Organic Growth with Local + National SEO Strategy

Jul 30, 2025 | Case Studies, Digital Marketing, GBP, Local SEO, Marketing Strategy

The Challenge

Despite offering competitive services and multiple locations, the company struggled to show up in top results for both local move-related searches (like “movers near me” or “moving companies in [city]”) and national searches (like “cross-country moving service” or “long distance movers”).

They needed a solution to help them compete in both map pack rankings and national organic listings—and ultimately generate more qualified traffic and leads across all regions.

To meet these goals, the moving and storage company turned to Renaissance Marketing.

The Outcome

Through a strategic local SEO strategy, the moving company achieved:

  • +227% Increase in Key Events (Phone Calls + Form Submissions)
  • +40% Organic Sessions
  • +100% Call Clicks
  • +100% Website Clicks from GBP
  • +89% Reviews
  • +163% Ranking Keywords
  • Higher ROI, with local SEO now forming the cornerstone of their marketing strategy.

The Story 

A well-established moving and storage provider with multiple East Coast locations partnered with Renaissance Marketing to increase visibility for both local and national service areas. With the deployment of a 30-keyword Local SEO Package and a 40-keyword National SEO Package, the business experienced transformative growth in Google Search visibility, site engagement, and inbound calls.

The Challenge

Despite offering competitive services and multiple locations, the company struggled to show up in top results for both local move-related searches (like “movers near me” or “moving companies in [city]”) and national searches (like “cross-country moving service” or “long distance movers”).

They needed a solution to help them compete in both map pack rankings and national organic listings—and ultimately generate more qualified traffic and leads across all regions.

To meet these goals, the moving and storage company turned to Renaissance Marketing.

The Approach

Renaissance Marketing implemented a dual-layer SEO plan:

  • Local SEO (30 Keywords):
    Built location pages for city-specific searches (e.g., “storage in [City]”)
    Optimized Google Business Profiles across all branches
    Created citations and backlinks to boost authority and map visibility
  • National SEO (40 Keywords):
    Created blog content and pillar pages for long-distance, corporate, and specialty moving services
    Implemented technical SEO to improve crawlability and speed
    Developed internal linking structure to distribute authority across service categories

The Results 

Renaissance Marketing’s efforts have driven consistent growth for the Moving and Storage company:

  •  +100% Organic Clicks from GSC
  • +100% Organic Impressions
  • +98% Organic Sessions
  • +98% Total Organic Users
  • +100% New Organic Users
  • +30% Organic Key Events
  • +100% Google Business Profile Call Clicks
  • +100% Website Clicks from GBP 
  • +100% GBP Impressions

Higher ROI: local SEO now provides the moving and storage company with consistent traffic, providing measurable returns on investment every month.

Moving and Storage Marketing That Works

Renaissance Marketing’s Local and National SEO strategy helped an East Coast Moving and Storage Company to convert web searches into real leads, demonstrating the power of visibility in Google’s local ecosystem.

If you are searching for a team to handle your Moving and Storage Marketing that produces results, we’re here for you! Book a FREE Consultation today!

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