Search Engine Marketing and Advertising in Lynchburg, Roanoke, Richmond & Charlottesville VA

Utilizing Paid Search Marketing to gain more customers

Search Engine Marketing (SEM) is a marketing strategy commonly known as Pay-Per-Click (PPC) advertising. This is misleading because there are multiple platforms for paid search and not every Advertising Agency will charge you on a Pay-Per-Click basis. While we do offer our services on a Pay-Per-Click basis, we also offer pricing based around Lead targets. For those who care more about results than the minutia, we offer a Performance-Based pricing structure. If it makes you more comfortable to pay based on solid leads coming from the paid sections of search engines, we can do that for you as well.

The three main search engines networks utilized are Google, Bing, and Yahoo.

Search Engine Marketing (SEM) Services

  • Ongoing analysis and improvements
  • A/B Testing
  • Pay-Per-Click (PPC Advertising)
  • Performance-based advertising
  • Strategic approach to Search Engine Marketing to display relevant ads to a genuinely interested audience
  • Comprehensive and evolving keyword research for a successful SEM campaign
  • Increase instant traffic through PPC services while slowly climbing your rankings through a strategic SEO approach.
  • We offer each customer a custom SEM packages to improve website visibility and traffic
  • Combined SEO and PPC services for maximum reach
Search Engine Marketing
Robust and Relevant Content
Content serves as the foundation for a successful SEM strategy. In order to acquire more customers, you need to offer ads and content that serve them the answer to their exact question. If I’m looking for someone to replace my sewer line, when I search on Google I’m more likely to choose the ad that specifies “Sewer Line Replacement in Roanoke VA – $50 off” vs the generic ad “Plumber Roanoke VA, Call today”. You need a detailed, high-quality, search-optimized ad that satisfies searchers’ needs and positions you as an authority.
Complete Analytics

Customers regularly search for a product or service using specific keywords; you must be completely informed on searchers habits to keep an aggressive advantage. To best understand how your users search, we conduct thorough market research before and during a campaign. This will help you target top priority keywords, creating ad content that engages the target consumer, and beat the competition.

Keywords Analysis

If you are randomly selecting keywords without analyzing the search volume and competitors, you are missing out on traffic and potential leads. It’s very important to select keywords that your user is using in their searches without breaking the bank. Depending on your industry and objectives, each client of ours has a different geo-pointed, branded and industry specific search terms to reach your ideal visitor cost-effectively.

Advanced Website Structure
Renaissance Marketing uses paid search campaigns to attract visitors to your website, but SEM doesn’t stop there. A smooth way to convert traffic into leads is by using tailored ads and landing pages, and prominent calls to action to improving SEM results.

Our 4 Core Pillars

Understand the Brand, the Goals, and the Dreams
Assess Marketing Strategy
Implement to the Highest Standards
If you can Track it, you can Back it

Get an Estimate of your monthly ROI from Search Engine Marketing!

Our Virginia Office Location

Lynchburg Office

4925 Boonsboro Rd #258
Lynchburg, VA 24503
Phone: (540) 892-6830

Roanoke Office

4925 Boonsboro Rd #258
Lynchburg, VA 24503
Phone: (540) 892-6830

Richmond Office

3126 W Cary St
Richmond, VA 23221
Phone: (804) 814-4736

Charlottesville Office

3126 W Cary St
Richmond, VA 23221
Phone: (804) 814-4736