OTT Advertising

Target Valuable Audiences and Improve Advertising ROI

WHAT IS OVER THE TOP (OTT) ADVERTISING?

Over the top (OTT) is any video content that your customers see using high-speed Internet (not cable or satellite). Customers can access OTT advertising content in several ways,

including:

  • a computer
  • a Web-enabled television
  • an Internet-enabled device, such as a Roku, Amazon Fire TV, Apple TV
  • or a laptop that connects to a conventional TV

Why Invest in OTT Advertising ?

To get a good ROI from your OTT advertising campaigns, you need to deliver your messages where your customers will see them.

 

  • OTT is growing.85% of households now have OTT devices, and the number watching only OTT has tripled in the last 5 years.
  • OTT advertising is on the rise. A report from the Interactive Advertising Bureau (IAB) shows that advertisers expect to spend 80 billion dollars on OTT advertising and marketing within the next 3 years.
  • OTT connects to your audience. Data-rich internet (digital) platforms let you target audiences cost-effectively. You can reach customers using physical addresses, demographic characteristics, or online behaviors.
  • OTT gives you the flexibility to create compelling messages. You can deliver ads on televisions, laptops, tablets, mobile devices, or ALL screens. You can also determine how advertising displays, how long to display it, and whether viewers can skip it.
Creating Your Audience

We’ll look at the platform’s subscription data and then enrich it with additional details such as address, demographics, or behaviors.

Setting up Audience Matching

Online platforms will match audiences to subscriber lists, then push, download, and buffer ads to OTT devices.

What are the Steps to Deliver an OTT Advertising Program?

When you’re ready to launch an over the top advertising campaign, the Renaissance Digital Marketing team will collaborate with you through the process.

e.g- does your ad result in more people visiting your store or restaurant?

If you’re looking for a flexible, targeted, measurable digital advertising program, let’s talk about what OTT advertising and programmatic advertising can do for your business.  Contact the Renaissance Digital Marketing team, and we’ll find a convenient time to speak.

Viewers see Your Advertising

The tags you choose for OTT advertising display format, time, skip vs. non-skip are put to work as your target audience receives your message.

Reporting Results

You’ll receive details about exposure, video completion rates, and cost-per-completed-view. Depending on your objectives, we can provide attribution tracking for your over the top advertising efforts – e.g- does your ad result in more people visiting your store or restaurant?

If you’re looking for a flexible, targeted, measurable digital advertising program, let’s talk about what OTT advertising and programmatic advertising can do for your business.  Contact the Renaissance Digital Marketing team, and we’ll find a convenient time to talk.