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Search Engine Marketing

Utilizing Paid Search Marketing to gain more customers

Search Engine Marketing (SEM) is a marketing strategy commonly known as Pay-Per-Click (PPC) advertising. If you like the idea of showing up on Google when someone searches for your product or service, then you’ll love the idea of showing up a 2nd time (or even 3rd time) on Google and taking up more real estate by running SEO and PPC. Using a PPC Agency can be beneficial for your business to grow and scale cost-effectively, because pay per click is a type of pay for performance advertising channel. In this instance, the pay for performance model is one where you only pay money when your ad is clicked on.

The three main search engines networks a PPC Agency utilizes are Google, Bing, and Yahoo.

Search Engine Marketing (SEM) Services

Ongoing analysis and improvements
A/B Testing
Pay-Per-Click (PPC Advertising)
Performance-based advertising
Strategic approach to Search Engine Marketing to display relevant ads to a genuinely interested audience
Comprehensive and evolving keyword research for a successful SEM campaign
Increase instant traffic through PPC services while slowly climbing your rankings through a strategic SEO approach.
We offer each customer a custom SEM packages to improve website visibility and traffic
Combined SEO and PPC services for maximum reach

Results You Can Measure

Renaissance Marketing, an online marketing agency, will help clients grow by following the 4 Core Pillars

Understand the Brand

As a leading online marketing agency, we believe we should know the brand inside and out.

Implement to the Highest Standards

Whoever said, “Do it right or don’t do it at all” had the right idea.

Assess Marketing Strategy

Our experts will work with you to create a truly effective approach to your marketing strategy through market research.

If You Can Track It, You Can Back It

We track the success of your marketing campaigns based on traditional metrics.

Benefits For Your Business

Robust and Relevant Content

Content serves as the foundation for a successful SEM strategy. In order to acquire more customers, you need to offer ads and content that serve them the answer to their exact question. If I’m looking for someone to replace my sewer line, when I search on Google I’m more likely to choose the ad that specifies “Sewer Line Replacement in Roanoke VA – $50 off” vs the generic ad “Plumber Roanoke VA, Call today”. You need a detailed, high-quality, search-optimized ad that satisfies searchers’ needs and positions you as an authority.

Complete Analytics

Customers regularly search for a product or service using specific keywords; you must be completely informed on searchers habits to keep an aggressive advantage. To best understand how your users search, we conduct thorough market research before and during a campaign. This will help you target top priority keywords, creating ad content that engages the target consumer, and beat the competition.

Advanced Website Structure

Renaissance Marketing uses paid search campaigns to attract visitors to your website, but SEM doesn’t stop there. A smooth way to convert traffic into leads is by using tailored ads and landing pages, and prominent calls to action to improving SEM results.

Renaissance Marketing Services

At Renaissance, we provide a comprehensive suite of digital marketing services designed to propel your business to new heights. Our team of skilled professionals specializes in SEO, PPC, social media marketing, and more. We leverage our expertise to create tailored strategies that drive traffic, generate leads, and boost your bottom line.

Our Work Speaks For Itself

Our Featured Clients

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Our Process

Our defined process generates strategies and tactics tailored to your business. We GUIDE your business through the digital marketing landscape by leveraging analytics, unifying strategies, and augmenting your internal team with experts for clear results that add to your bottom line.

Partner with Renaissance Marketing to level up your business today.

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