Use SEO Tips for 100% Increase in Organic CTR to your Website

Organic CTR is the heart and soul of your website. Without that, all your efforts will be in vain. However, improving CTR is not child’s play, but eventually, with some back bending and help from professionals- your website will be showered with higher CTRs. One of the most common myths about CTR is that as long as your website is ranking on the first page of Google, you will achieve desired CTRs. To shatter the glass, this isn’t true. Well, don’t get us wrong, higher rankings are important for your target audience to discover you- but higher ranking is not the only important aspect when it comes to gaining organic CTR. Although, higher ranking and organic CTR are correlated ( which you will learn later in this blog) 

As one of the fastest-growing digital marketing companies in Richmond, VA– a lot of our clients complain about not having high enough organic CTR, and they need our help to fix it. But before we spill our secrets to boosting your organic CTR by 100%, let us understand the concept and importance of CTR ( click-through rate)

What is CTR? Is it as important as you think?

In simple terms, Click Through Rate is the percentage of people that click on your ad when they come across it. The entire process of CTR works on three basic principles

1. The number of people who see your ad and find it intriguing 
2. The number of people who click on your ad because they find it useful
3. The number of people who found your ad useful enough, that they converted from a potential lead to a customer. 

Consider CTR as the quality scorecard for your website. The more people convert into customers by clicking on your ad, the better your ad campaign is performing. If you have a higher CTR, naturally you will be moved up on the search engine results because Google’s radar funnels out the websites that have maximum organic traffic and pushes it above the other non-performing websites with low CTR. 

Some foolproof ways of boosting your Organic CTR

• Monitoring your existing CTR

Learn about your current status quo to prepare a proper plan that meets your exact goals. We use Google Analytics to figure out what search queries bring customers to your website. This helps us to compare various web pages and compare which one is performing the best and which page needs a little working. That way, we will be able to target high ranking keywords on the pages that aren’t performing well. 

• Catchy titles

When you appear in a search result, the title of your page makes the first impression. Based on your title, the user will determine whether or not he should click on your ad snippet. Therefore, it is crucial that your title strikes the right cord and aligns with your potential customer’s mindset. Use proper formatting, brainstorm as many ideas as you can to pick out the best one, and try to evoke the user’s emotions. 

• Descriptive URLs

Descriptive URLs perform 25% better than generic URLs. A user is more likely to click on the link when he knows what to expect. We can help you add sub-categories in your link structure. This lets the user know all the products or services that he will come across by clicking on that particular link. This way, you are providing a hassle-free experience to the user. 

• Insightful meta descriptions

The metal description of your page appears under the title and the URL. It tells the visitors what the content is about and you can optimize it even more by adding keywords in the meta description. Don’t make meta descriptions too long as Google only allows 50-160 characters to be displayed on the search results and the rest would cut off midway. Make it short and sweet but also descriptive enough to let the user know what the page is about. 

• Improve site speed

There is nothing more annoying than a website that is sluggish and takes forever to load. Which is why site speed is one of the most important aspects to retain organic traffic. Regardless of the device, the visitor is using, your site should be optimized enough to perform efficiently. If your website loading speed is too slow, it would also impact your Google rankings adversely. 

These were just 5 of the most important ingredients that will help you to improve your CTR. If you want to see drastic improvements; make sure to get in touch with us and watch your brand reach new heights. Write to us at [email protected] or give us a call at 804-814-4736 to discuss your game plan for a better performing and higher ranking website!