Best SEO Practices to Skyrocket Your Google Rankings

When was the last time you bought something without searching it on the internet? Ages ago, right? With more and more people relying on Google to provide them the answer to all their queries, it has become crucial to make sure that your website is in the good books of Google. But how? Here is when an SEO company can help you out. But it isn’t enough to find the best SEO company in the USA and expect your website to skyrocket overnight. In this blog, we will go over some of the best SEO practices that our team swear by to gain organic rankings and to boost traffic on a website. 

Using the right keyword in the right places

If you know that tiniest bit about SEO, you would know that it revolves around keywords and optimizing them in the right way. It isn’t enough to use keywords, the key is to identify the right kind of keywords for your business niche and use them effectively. Rather than focusing on how many times the keyword is being used, focus on whether or not the keyword is being used in the right way. The keyword should be used at least once in:

• The title
• The meta description
• The URL
• First `100 words of the content

Yet another effective tip is to use Google’s suggestion section to find high ranking long-tail keywords. 

So if you are a cafe owner in VA looking for local SEO services, we can use other relevant keywords like ‘best restaurant in Virginia’ or ‘ most popular cafe in Virginia’. These keywords will help us to drive better traffic on your website.

Make your website engaging

No one likes to explore through a website that is all dull and no fun. Your website should have the three golden I’s. 

Interesting: your users shouldn’t feel as if they are navigating through a website that is boring and soulless. Awe will help you to add appeal and functionality to the website so that the users can have a good first impression. The graphics and layout of your website is the first thing that your users will notice, if they find a plain-looking landing page with boring fonts and morphed images, they won’t give an effort to know more about your brand. 

Interactive: Adding various CTAs, including a step-wise procedure in case of a product and service that need customization, interactive graphics that compel the user to take action, designing a website which stirs emotions in the users- these are some of the ways in which we can make your website more user-oriented.

Insightful: no user is going to trust you with their money if your website is not informative enough. Unless your user knows about your business ethics, what sets you apart from your competitors and how your products will help the customers. Post interactive blogs and informative articles that will help your audience to know more about your business. 

Keeping in mind these three foolproof rules, you will be able to make your website appealing and functional. 

Optimize images for SEO

Image SEO is a very real thing, since images are not just essential for the appeal of your website, but they play a huge role in improving the website’s ranking as well. Properly optimized images play a major role in helping your website crawl up the SERPs. Thankfully, optimizing the images on your website isn’t very complicated. The first thing we will do is name these images with descriptive filenames. Proper file names will help Google to understand the content of your image. One more thing is to use Image Alt text. Google relies on Alt text to understand images. We know it might take a little time to write a description for every image on your website, but don’t worry- our team will take care of it for you!

Image source

Building quality backlinks

Backlinks might be one of the oldest SEO ranking factors but it is still equally important to have good quality backlinks to improve your website’s credibility in Google’s eyes. For this, we need to understand what types of contents are the best foundation for quality backlinks. According to SEMrush, content titles that start with a question compel users to read further. For example, a content starting with ‘ Why should you explore the best cafes in Richmond?’ instead of ‘ The best cafes in Richmond’ will intrigue the audience even more. 

Unique and consistent content

Be it your social media or your website’s blog section, publishing high-quality content speaks a lot about your brand itself, as well as helps in taking up your search results. While curating content there are three things that need to be kept in mind. The content should be:

• Unique
• Engaging
• Informative

If you don’t have anything new to offer to your audience, they won’t be interested in what you have to say. These three crucial elements of content are interlined which makes it important to ensure that each criterion is met. We follow a standard procedure for curating contents that start from research, collecting data, editing, creating designs and graphics if required, and everything possible to make the content more interactive. 

These are just 5 of the tips which our SEO team swears by to get the best results, if you are a business who wants to work with us to improve your Google rankings, get in touch with us and we will prepare the perfect strategy for you!

Explore more of our client case studies at: Richmond SEO, Tampa SEO Agency, Tampa digital marketing agency, digital marketing agency Richmond VA.