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Search Engine Marketing
Utilizing Paid Search Marketing to gain more customers
Search Engine Marketing (SEM) is a marketing strategy commonly known as Pay-Per-Click (PPC) advertising. If you like the idea of showing up on Google when someone searches for your product or service, then you’ll love the idea of showing up a 2nd time (or even 3rd time) on Google and taking up more real estate by running SEO and PPC. Using a PPC Agency can be beneficial for your business to grow and scale cost-effectively, because pay per click is a type of pay for performance advertising channel. In this instance, the pay for performance model is one where you only pay money when your ad is clicked on.
The three main search engines networks a PPC Agency utilizes are Google, Bing, and Yahoo.
Search Engine Marketing (SEM) Services
- Ongoing analysis and improvements
- A/B Testing
- Pay-Per-Click (PPC Advertising)
- Performance-based advertising
- Strategic approach to Search Engine Marketing to display relevant ads to a genuinely interested audience
- Comprehensive and evolving keyword research for a successful SEM campaign
- Increase instant traffic through PPC services while slowly climbing your rankings through a strategic SEO approach.
- We offer each customer a custom SEM packages to improve website visibility and traffic
- Combined SEO and PPC services for maximum reach
Results You Can Measure
Renaissance Marketing, an online marketing agency, will help clients grow by following the 4 Core Pillars
Benefits for your Business
Robust and Relevant Content
Content serves as the foundation for a successful SEM strategy. In order to acquire more customers, you need to offer ads and content that serve them the answer to their exact question. If I’m looking for someone to replace my sewer line, when I search on Google I’m more likely to choose the ad that specifies “Sewer Line Replacement in Roanoke VA – $50 off” vs the generic ad “Plumber Roanoke VA, Call today”. You need a detailed, high-quality, search-optimized ad that satisfies searchers’ needs and positions you as an authority.
Experienced 93% Increase in Their Organic Traffic
Complete Analytics
Customers regularly search for a product or service using specific keywords; you must be completely informed on searchers habits to keep an aggressive advantage. To best understand how your users search, we conduct thorough market research before and during a campaign. This will help you target top priority keywords, creating ad content that engages the target consumer, and beat the competition.
Advanced Website Structure
Renaissance Marketing uses paid search campaigns to attract visitors to your website, but SEM doesn’t stop there. A smooth way to convert traffic into leads is by using tailored ads and landing pages, and prominent calls to action to improving SEM results.
PROCESS
Our experts will work with you to create a truly effective approach to
your marketing strategy and SEO through market research and
analyzing historically successful campaigns.
Easy onboarding
Strategy Call
Dedicated Account Manager
Transparent Reporting
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Ready to Dominate Your Industry?
Get in touch with us and speak with one of our experts to discuss a game plan for your business!