The Challenge
Despite offering competitive services in multiple locations, the company struggled with Moving Company SEO. They didn’t show up in top results for both local move-related searches (like “movers near me” or “moving companies in [city]”) and national searches (like “cross-country moving service” or “long distance movers”).
They needed a solution to help them compete in both map pack rankings and national organic listings—and ultimately generate more qualified traffic and leads across all regions.
To meet these goals, the moving and storage company turned to Renaissance Marketing for Moving Company SEO.
The Outcome
Through a strategic Moving Company SEO strategy, the client achieved:
- +227% Increase in Key Events (Phone Calls + Form Submissions)
- +40% Organic Sessions
- +100% Call Clicks
- +100% Website Clicks from GBP
- +89% Reviews
- +163% Ranking Keywords
- Higher ROI, with local SEO now forming the cornerstone of their marketing strategy.
The Story
A well-established moving and storage provider with multiple East Coast locations partnered with Renaissance Marketing to increase visibility for both local and national service areas. With the deployment of a 30-keyword Local SEO Package and a 40-keyword National SEO Package, the business experienced transformative growth in Google Search visibility, site engagement, and inbound calls.
The Approach
Renaissance Marketing implemented a dual-layer SEO plan:
- Local SEO (30 Keywords):
Built location pages for city-specific searches (e.g., “storage in [City]”)
Optimized Google Business Profiles across all branches
Created citations and backlinks to boost authority and map visibility - National SEO (40 Keywords):
Created blog content and pillar pages for long-distance, corporate, and specialty moving services
Implemented technical SEO to improve crawlability and speed
Developed internal linking structure to distribute authority across service categories
The Results
Renaissance Marketing’s efforts have driven consistent growth for the Moving and Storage company:
- +100% Organic Clicks from GSC
- +100% Organic Impressions
- +98% Organic Sessions
- +98% Total Organic Users
- +100% New Organic Users
- +30% Organic Key Events
- +100% Google Business Profile Call Clicks
- +100% Website Clicks from GBP
- +100% GBP Impressions
Higher ROI: local SEO now provides the moving and storage company with consistent traffic, providing measurable returns on investment every month.
Moving and Storage Marketing That Works
Renaissance Marketing’s Local and National SEO strategy helped an East Coast Moving and Storage Company to convert web searches into real leads, demonstrating the power of visibility in Google’s local ecosystem.
If you are searching for a team to handle your Moving and Storage Marketing that produces results, we’re here for you! Book a FREE Consultation today!
Our SEO always follows best practices, but (surprisingly), many Moving Company SEO agencies don’t care enough about business goal alignment. While it was important to rank for uber-tough keywords like “Movers XYZ geography” – it was even more important to rank for International Movers, Military Movers, and more. We followed the revenue, and established our client as an authority in the space for their niches. This is a strong basis for Entity SEO, as well.
The cost varies based on the most notable factors like: geography, scale, goals, timeline, and how many / which services we need to grow. The cost of Moving Company SEO starts at $2,500 and goes up to $20,000 or more for regional and national companies.
Yes, as of Dec 13, 2025, we are approaching our 5th year of SEO for the NDA client featured in this case study. Since then, we have scaled to ranking hundreds of keywords and covering a larger geography and scope.
Yes, and we will not take on any clients that are direct competitors so don’t have any conflict of interest.
The most common issues and elements we see missing from good moving company SEO is local schema and local authority building, understanding business nuance so an agency can maximize return. Knowing how moving jobs are booked (nationally or locally in different services like Government, Military), and Reviews integrations are a local SEO superpower for Moving Companies. Additionally, many SEO agencies don’t perform Conversion Rate Optimization regularly, which can hinder SEO and performance progress.
