How to Run Lead Generation Ads on Facebook and Get Results

Here’s a proven framework we use at Renaissance Marketing for high-performing lead generation ads:

1. Keep Your Forms Simple and Easy to Complete

Ask for the bare minimum: name, email, maybe phone number. The more fields you add, the lower your conversion rate. People generally do not want to spend a lot of time learning more about a service, so keep it easy for potential customers to get more information. 

2. Make Your Offer Irresistible

Lead with value. What’s in it for them? Be specific and outcome-focused. Your offer should be so good that it’s a no-brainer for your target market!

3. Use Scroll-Stopping Creatives

Use vibrant colors, bold text, video, or motion graphics to stand out. Your creative should communicate your message in three seconds or less. Remember, with doom scrolling, people’s attention spans have gotten shorter and shorter, so make sure you have a strong hook!

4. Install the Meta Pixel for Better Lead Tracking

Don’t fly blind. The Meta Pixel helps you track conversions, optimize delivery, and retarget visitors. For many websites, there is an easy API to install your tracking, and Meta will have you test the pixel to ensure it is tracking form fills and button clicks. If you need additional help installing your Meta Pixel, click here or contact Renaissance Marketing today! 

5. Target the Right Audience (and Let Facebook Optimize)

Use detailed targeting or lookalike audiences based on existing customers. Then let Facebook’s machine learning take over. Ask yourself, “Where do my current clients live? How old are they? What are their interests?” And then use that information for targeting.  

6. Follow Up With Leads Quickly

Studies show that responding within five minutes boosts conversions by 400%. Use automated emails, SMS, or Messenger flows to act fast. If you need assistance with setting up automations, our team at Renaissance can help with that, too. The longer you wait to respond to a lead, the more likely they are to experience decision fatigue and forget about your offer. 

7. Test, Optimize, and Refresh Your Ads Regularly

Split test your headlines, creatives, calls-to-action (CTAs), and audiences. What works today might not work next month. You can do this by adding a second ad creative to your ad set. 

8. Retarget and Nurture Your Leads

Use Custom Audiences to retarget website visitors, form openers, or video viewers. Pair it with nurture sequences via email or Messenger.

How to Get More Leads on Facebook Ads: Strategies & Tips

Beyond the basics, here are advanced tips to drive more qualified leads.

Design High-Performing Lead Ads

Use Facebook’s native lead forms to eliminate friction. Customize your fields and include a strong value proposition.

Structure Ads With Engaging Content

Lead with your customers’ pain points or goals. Use a problem-solution format, testimonials, or stats to build credibility. Check out the Meta Creative Center for ad inspirations and best practices!

Run Ads Across Meta Platforms

Don’t limit yourself to Facebook only. Run lead ads on Instagram, Messenger, and Audience Network to expand your reach. 

Add an ‘Intro’ Section to Your Lead Ads

The intro section gives context and builds trust. Use this space to clearly explain the offer and benefits.

Keep Your Forms Simple

Yes, it bears repeating: Simplicity wins. Avoid asking for unnecessary details unless you’re pre-qualifying leads.

Create a Completion Screen

Use the final screen to reinforce next steps—e.g., “Check your email,” “We’ll be in touch soon,” or link to a download.

Run A/B Tests

Always test. Always. Even small tweaks—like changing a headline or CTA—can drastically impact performance.

Use Conversion Leads Performance Goal

This newer option optimizes for people more likely to convert, not just submit. It uses backend signals for higher-quality leads. Learn more here.

Have an Audience-Targeting Strategy

Combine interest targeting, custom audiences (from CRM lists), and lookalikes. Test audience size and layering to find the sweet spot. Note: In order to upload a customer list, you will need at least 100 emails. 

Use Automation to Streamline Your Lead Generation

Connect Facebook Lead Ads to your CRM or email tool. This will lead to seamless communication with your potential leads—email automations will trigger as soon as a potential customer completes a lead form.

How LeadsBridge Can Help Automate Facebook Lead Generation

LeadsBridge lets you sync Facebook leads with your CRM in real-time, automate follow-ups, and reduce manual work. It’s ideal for scaling and optimizing campaigns.

How to Generate Organic Leads on Facebook Local 

Paid ads are powerful—but don’t neglect your organic strategy. Here’s how to generate leads without spending on ads:

• Post consistently with value-driven content: tips and tricks, before and afters, offers, etc. 
• Use Facebook Groups to build community and trust. If you’re a local service, consider joining local community and neighborhood groups. More than likely, someone will be asking for a referral for your exact service!
• Run giveaways or contests to grow your list. People love free stuff! This could also be a great collaboration opportunity with other businesses. 
• Engage in the comments—relationship-building leads to referrals
• Add CTAs to your profile, cover photo, and pinned post
• Go live to share expertise and answer questions. Lives can also be used to have quick sales or offer specials to your loyal customer base/followers. 

Need help with your organic strategy? Let’s chat.

Factors to Consider When Generating Leads on Facebook

• Ad Fatigue: Switch up creatives regularly.

• Audience Saturation: Use exclusions to avoid overlap.
• Budget: Don’t spread your spend too thin—your goal is to have a decent Return on Ad Spend. If you are spreading your budget too thin, you will not get the results you want.
• Offer Alignment: Match your ad message to what people truly want—your offer should be hard for your target market to pass up!
• Timing: Test days and hours for best performance. For example, if you are a restaurant and your ad is for the best burgers in town, it’s best to have the ads deliver from 11am – 9pm to catch the lunch and dinner rush.

Having an Effective Lead Capture Strategy

To wrap it all together:

Use Lead Magnets

Lead Magnets are free, helpful content that addresses a specific pain point for your customers. Lead Magnets are helpful in capturing contact information from potential customers, like their email or phone number. 

Optimize Your Landing Page

Your landing page should provide clarity to your potential customer: What is your offer? Why does it matter? Why should they trust you over your competition? It’s also nice to add any testimonials/reviews and strong calls-to-action. 

Have a Lead Scoring System

A Lead Scoring System helps you to segment and prioritize your leads based on the likelihood that they will convert.

How to Get Better Quality Leads on Facebook

Low-cost leads mean nothing if they don’t convert. To improve lead quality:

1. Optimize for “Higher Intent” Leads

Use the “Conversion Leads” goal and longer forms to filter tire-kickers.

2. Use Stronger Audience Targeting

Narrow your focus—age, interest, behavior, and lookalike sources matter.

3. Ask Qualifying Questions in Your Forms

Job title, company size, or budget can help identify high-value leads.

4. Craft a Value-Driven Offer

Instead of “Get a quote,” try “Discover how to save $1,000/year on auto repairs.”

Contact Renaissance Marketing

Want better leads from Facebook Ads? Stop wasting budget on campaigns that don’t convert.

At Renaissance Marketing, we specialize in Facebook lead generation for local businesses, eCommerce brands, and B2B companies. Whether you need a full-funnel strategy or just a creative refresh, we’ve got you covered.

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