GMB Optimization Checklist to Step Up Your SEO Game in 2024

New year is always associated with new beginnings. Be it your new fitness goals, career goals or study goals- a new year always calls for some changes. As we’re about to enter 2021, we’d all like 2020 to become an oblivious memory (thanks to the pandemic!). 2020 surely taught us a lot but it’s time to pave your journey towards 2021, a year filled with newness and innovations. When it comes to the digital marketing industry, you’ll see some significant changes being made to the way things have been working until now. Gradually, we will understand every area of SEO that has been tweaked, in this blog; we’ll shed some light on one of the most integral aspects of Local SEO which is- GMB optimization.

Before we determine what thing you need to keep in mind while GMB optimization, let us understand the importance of GMB and why it is an integral part of Local SEO. 

When a potential customer searches for your business they will come across a section on the right side that has the images of your store/office, contact information, address, map directions and Google reviews.  This section is where they’ll find almost everything they need to know about your business.  This makes things so convenient, right?

GMB optimization will allow a customer to discover you easily on Google, in short, your business will be easily accessible to your target local customers. 

Your GMB optimization checklist for 2021

• Keep your hours of operation updated

When visitors come across your GMB, you want them to know what time you are open. Apart from that you might also want to specify other details related to your service. For example, if you are a restaurant, let your customers know whether or not you’re open for dine in or you’re only providing take-aways at the moment. This will help your customers get better clarity.

• Share images

Be it a recent event that you organized, new product launches or any upcoming events and offers, you can put up the images so that your potential customers can engage better with your brand. A lot of customers might go through your images to get an insider view of your office or store, so make sure you click some high quality pictures and upload them.

• Share exclusive updates

Since the start of the pandemic, people have become more careful about visiting stores or business. But if you have a brick and mortar store that literally survives on foot traffic, you need to educate your audience via images of your store so that they can know more about the precautions that you’re taking to ensure that they have a safe experience.

• Pay attention to the reviews

Be it negative or positive, make sure that you are responding to every review that a customer leaves under your ‘Google reviews’ section. Everytime you deal with a customer, encourage them to leave a review as most potential customers will go through reviews to know what locals feel about your business. 

Apart from optimizing, there’s so much more that you can do to optimize your business locally. Local SEO can yield great results if your business exclusively operates in a particular geographic area. It is all about appearing in the search results and appealing to your audience in a way that they interact with your brand. When you associate with a well experienced digital marketing agency like us, our team will go above and beyond to ensure that your business is optimized according to the latest SEO practices so that you get attention from the right kind of audience who will be interested in what you have to offer. For a website audit or to know more about how our local SEO services work, get in touch today!

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