Essential Ecommerce SEO Tips: Things to Remember in 2020

In this era of cut-throat competition, it is important to stay in sync with the latest trends to ensure that your customers have a seamless experience. However, there is always some uncertainty that is associated with trying something new. When it comes to experimenting with the latest trends for your Ecommerce store, you need the assistance of the best Ecommerce SEO company. At Renaissance Marketing, we can help you to optimize your online Ecommerce store on various digital platforms so that you can reach your target audience in an effective manner. With that being said, our team has laid down some of the most fast-emerging trends of 2020 which no Ecommerce store should neglect. These Ecommerce SEO tips can serve as a game changer for your business and we can help you incorporate these in your business strategies. 

SEO is Unavoidable

The internet has become an inevitable part of our lives. From groceries to clothes to electronic appliances, people shop everything online. The majority of the customers for your business will arrive from the internet. Be it organic search results or paid advertising, SEO will help your online Ecommerce store to get traffic from potential customers. Google has become an online marketplace for most of the users. Optimizing Google Shopping is one of the most powerful sales channels.  A recent survey found that Google ads help eCommerce stores to boost their conversions by 17%. We will create PLA ( Product listing ads) for your products which will appear online every time a consumer searches for a product that matches with your store.

It’s time to get social

If a page that posts cute dog pictures can get followers then why can’t your business? Social media is not merely about likes and shares these days. Platforms like Instagram and Facebook are making it easier for brands to sell their products directly from their social media account. However, you will need a proper social media strategy to get attention from an audience that might be interested in buying your products. We will help you to list all your products on your social media so that the customer can click on a product and he will be directed to your website and he can shop for that specific product. 

User experience is more important than ever

The concept of customer experience is as old as SEO itself. This concept is simple to understand as well. If the user has a good time browsing your website, he will stay on it for longer. User experience also plays an important role in ranking your website. Enhancing user experience involves improving site load speed, ensuring user friendly website design,  attractive and insightful website content. All these factors will ensure that your website is running more efficiently so that users can navigate through easily.

Mobile-friendly website

Ecommerce SEO pays attention to every aspect of digital marketing. Since Google moved to mobile-first indexing in July 2019, it has become vital for eCommerce stores to pay attention to how their website works on mobile devices and tablets. 40% of your transactions are going to be from mobile devices. Hence, it is important that our website functions seamlessly on mobile devices as well. We will help you create a mobile friendly website with fast loading speed and easy to navigate menu. 

These are some of the most important things you need to know about boosting the presence of your Ecommerce store. If you want your website to stay ahead of the competition, it is time you embrace the goodness of SEO. We hope this blog helped you to gain insights about eCommerce SEO and the vital elements of it. Get in touch with us for further information and our team will be happy to give your eCommerce store a makeover that will make it shine on all digital platforms!