The Challenge
Despite its strong reputation and multiple locations, Irby Dental struggled to appear for non-branded, high-intent local searches like “emergency dentist Roanoke VA” or “family dental near me.” Their Google Business Profiles and on-page SEO weren’t generating the traffic or conversions needed to support patient growth goals.
The Outcome
Through a strategic local SEO and Pay-Per-Click strategy, Irby Dentistry achieved:
- +514% Increase in Key Events (Calls + Forms)
- +14% Website Sessions
- +20% Users
- +100% Organic Clicks from Search Console
- +11% Paid Search Conversions
- +82% PPC Clicks
- +251% Impressions from Google Ads
- +32% Boost in Page Views
- Higher ROI, with local SEO and PPC now forming the cornerstone of their marketing strategy.
The Story
Irby Dental, a multi-location dental practice based in Virginia, partnered with Renaissance Marketing to increase their online visibility and attract more new patients through Google. By combining our 30-Keyword Local SEO Package with targeted Google Ads campaigns, Irby Dental saw significant growth in website engagement, form fills, and call volume.
The Challenge
Despite its strong reputation and multiple locations, Irby Dental struggled to appear for non-branded, high-intent local searches like “emergency dentist Roanoke VA” or “family dental near me.” Their Google Business Profiles and on-page SEO weren’t generating the traffic or conversions needed to support patient growth goals.
To meet these goals, David from Irby Dentistry, turned to Renaissance Marketing.
The Approach
We launched a fully integrated local search campaign, including:
- Optimization of Google Business Profiles across all locations
- SEO landing pages for 30 high-converting service + city keyword combinations
- Google Ads campaigns targeting emergency, family, and cosmetic dentistry terms
- Tracking setup to monitor phone calls, form fills, and appointment requests
The Results
Through a strategic local SEO and Pay-Per-Click strategy, Irby Dentistry achieved:
- +514% Increase in Key Events (Calls + Forms)
- +14% Website Sessions
- +20% Users
- +100% Organic Clicks from Search Console
- +11% Paid Search Conversions
- +82% PPC Clicks
- +251% Impressions from Google Ads
- +32% Boost in Page Views
- Higher ROI, with local SEO and PPC now forming the cornerstone of their marketing strategy.
Higher ROI: local SEO and PPC now provides Irby Dentistry with consistent traffic, providing measurable returns on investment every month.
The Review
David Irby, Irby Dentistry
“Eric Alonzi at Renaissance is your guy for small business SEO in Richmond VA. Eric is a creative mastermind at implementing a custom SEO and marketing strategy that is tailored to your business. I have used Renaissance for only about 8 months to help with my dental practice SEO and the results have been incredible. My google rankings improved across the board and my return on investment is indisputable. Eric is familiar with many techniques to target the keywords and the clients that you want to promote at your business. The customer service is also top notch. Eric is always available to troubleshoot or make changes to your ad campaign. I highly recommend Eric Alonzi at Renaissance marketing for your SEO needs.”
Dental Marketing That Works
Renaissance Marketing’s Local SEO and Paid Ads strategy helped Irby Dentistry to convert web searches into real patients, demonstrating the power of visibility in Google’s local ecosystem.
If you are searching for a team to handle your Dental Marketing that produces results, we’re here for you! Book a FREE Consultation today!