Local SEO Guide: GBP Optimization Checklist to Step Up Your SEO Game in 2024

We have updated this guide to 2024 standards to improve your Local SEO. As we delve deeper into the various facets of SEO, we’ll focus our attention on a crucial element – optimizing your Google Business Profile (GBP).

When a potential customer searches for your business they will come across a section on the right side that has the images of your store/office, contact information, address, map directions, and Google reviews.  This section is where they’ll find almost everything they need to know about your business. This makes things so convenient, right?

Optimizing your Google Business Profile (GBP) enhances your visibility on Google, making it straightforward for local customers to find your business. Essentially, it becomes more convenient for your intended audience in your local area to come across your offerings.

Your GBP optimization checklist for 2024

1. Keep Your Hours of Operation Updated

When visitors come across your GBP, you want them to know what time you are open. Apart from that, you might also want to specify other details related to your service. For example, if you are a restaurant, let your customers know whether or not you’re open for dine in or you’re only providing take-aways at the moment. This will help your customers get better clarity.

2. Share Images

Be it a recent event that you organized, new product launches or any upcoming events and offers, you can put up the images so that your potential customers can engage better with your brand. A lot of customers might go through your images to get an insider view of your office or store, so make sure you click some high-quality pictures and upload them.

3. Add Your Social Links

Incorporating your social media links into your Google Business profile is pivotal for enhancing your online presence and engaging with your audience effectively. Not only do these links provide additional avenues for customers to connect with your business and stay updated on your latest offerings, promotions, and events, but they also contribute to your credibility and legitimacy. Moreover, integrating social links into your profile can positively impact your search engine visibility, as Google considers social signals as a ranking factor. To learn more about how to seamlessly add your social links to your Google Business profile, check out our comprehensive guide on implementation here.

4. Share Exclusive Updates

Since the start of the pandemic, people have become more careful about visiting stores or businesses. But if you have a brick-and-mortar store that literally survives on foot traffic, you need to educate your audience via images of your store so that they can know more about the precautions that you’re taking to ensure that they have a safe experience.

5. Pay Attention to The Reviews

Be it negative or positive, make sure that you are responding to every review that a customer leaves under your ‘Google reviews’ section. Every time you deal with a customer, encourage them to leave a review as most potential customers will go through reviews to know what locals feel about your business.

Apart from optimizing, there’s so much more that you can do to optimize your business locally. Local SEO can yield great results if your business exclusively operates in a particular geographic area. It is all about appearing in the search results and appealing to your audience in a way that they interact with your brand. When you associate with a well-experienced digital marketing agency like us, our team will go above and beyond to ensure that your business is optimized according to the latest SEO practices so that you get attention from the right kind of audience who will be interested in what you have to offer. For a website audit or to know more about how our local SEO services work, get in touch today!

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