Marketing During COVID-19 and Consumerism: Keeping your Business Healthy During a Pandemic

If you can count on one thing in business, it is that trends change. This unpredictability is perhaps most evident currently, during the Coronavirus pandemic and global crisis that is unfolding. Quarantines, stay-at-home orders, and social distancing are contributing to not only how much consumers are buying, but also how they are making these purchases. If you are an ecommerce business, you might need some assistance in remarketing your brand and adapting to the changing market.

Consider these tips to keep your business healthy amid when marketing during COVID-19:

Invest in Marketing

Now is not the time to reduce your exposure or stop advertising. In fact, it pays to beef up marketing during tough times. Garner exposure for new product lines, charitable works, and civic engagements through a marketing plan that is designed for the pandemic period. If the resources simply aren’t there to increase ad expenditures, put your time in working around branding and SEO to promote your business in a cohesive and congruent way. After all, when the dust settles you will need to reassess your marketing plan to suit the new circumstances. An effective marketing plan often changes and develops, based on the current consumer climate.

Make the Most of It

If you find your business closed or stagnant right now, make the most of the downtime. Put your efforts- and your team- into other projects that put you in proper position for growth and success after the pandemic. This may be the perfect time, for instance, to update your website or optimize its mobile functionality.

Keep in Touch

It is always advisable to stay in touch with your customers; right now, this is more prudent than ever. Make sure to keep them informed and build their support during this time with social media and current content on sites or blogs. Always be honest and transparent, positive and not political, in your interactions with your consumer audience. Become a reliable resource for your loyal patrons.

Adapt and Change

Can you change to fit the current market? Right now, online access is everything and online shopping is bigger than ever before. If you are able to sell your product online, start the ball rolling; if you need a brick and mortar site for your service, start getting creative. Offer incentives and pay close attention to protecting your customers and staff with pristine hygiene and protective protocols.

Learn to Bend

It cannot be emphasized enough: flexibility is integral to success during this unprecedented time. This pertains to more than your brand, products, or services offered, but also refers to flexibility with staff, when you are open, and how you operate your business. Try to curb travel right now and consider the many perks of telecommuting if you manage staff. Treat your team well and prepare for what comes next.

Know that not everyone will suffer during the current consumer climate; for instance, check out how increased online shopping activity has Jeff Bezos net worth going up since COVID. With the right guidance and marketing strategy, perhaps Coronavirus will contribute to making your company stronger and more profitable, too.

Whether you are struggling to market your brand during the pandemic or looking at opportunities outside your niche, it makes sense to speak with an ecommerce marketing professional to learn more. Talk to the industry insiders at Renaissance Marketing in Virginia, to discover ways to meet the demands of this new marketplace while promoting future growth. Better days are coming- let us help you get ready with a marketing plan that works.