Programmatic Advertising Agency

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What is programmatic advertising?

There has been a substantial change in digital advertising since the first web banner ad was introduced in 1994. Marketers today can reach thousands of ad publishers at the click of a button. Programmatic advertising is an automated and data-driven system that utilizes technology to buy or sell advertising inventory. This allows your business to advertise on an overwhelming variety of publications and channels through sophisticated algorithms that can cater your ads to the audience you want to reach.

Traditional advertising methods meant requesting proposals, reviewing quotes, and negotiating prices. This process was inefficient and time-consuming. Most importantly, it could not precisely calculate your return on investment. With the right programmatic advertising agency working for you, your advertisements, even targeted content, can be purchased and placed in less than one second.

What are the benefits of programmatic advertising?

Gone is the need for a business to hope that the right person will notice its page 2 newspaper ad. Making data-driven decisions removes the guesswork out of ad placement. Partner with a professional programmatic ad agency and your business will realize that programmatic display ads and programmatic search ads offer several advantages to businesses.

Programmatic advertising is cost-effective. This technology delivers personalized ads to different people across different devices and geographical locations. This means more conversions and less money spent on futile advertising efforts. Programmatic advertising and marketing are good for your bottom line.

Programmatic advertising significantly improves targeting. For example, decades ago, a business might place an ad in a famous women’s magazine to reach 18- to 32-year-old professional women. Fast forward to 2023, and you can direct the same ad to 20-something female Instagram users who purchase designer handbags and shoes.

Programmatic advertising increases reach. Renaissance Marketing’s state-of-the-art programmatic advertising services mean your audience is now worldwide. Options include multiple ad networks, partners, channels, and geographic locations.

Programmatic advertising means flexibility. Real-time adjustments to ads can be implemented in response to changing target audiences, market conditions, or updated branding. This also allows you to experiment with strategies and tactics and quickly change course if they aren’t working.

Programmatic advertising saves time and increases efficiency. The streamlined process available through your programmatic advertising agency provides access to a very large pool of advertisers, placement of relevant ads through superior targeting, and less time spent on phone calls and paperwork.

Programmatic advertising is easily scalable. Are you introducing a new product feature that increases your target audience? Increase the frequency of ads or place them through more channels in real-time. Do you want to concentrate your advertising experience on more specific channels or times of the day? A quality programmatic marketing agency scales your ad buy as your needs change.

Programmatic advertising is transparent. Through its programmatic advertising services, Renaissance Marketing sees your ads, knows who is looking at your ads, and what you are getting for the return on your investment. Harnessing technology to monitor the tangible effects of your marketing efforts means you get the most for your money.

Display advertising

Display ads are online visual ads placed at the header, footer, or sidebar of a webpage. Advertisers and publishers work with display networks, including Google and Microsoft, to buy and sell ad slots. Publishers generate revenue based on the clicks, impressions, and other data collected by the display network. Here at Renaissance, your display advertising agency, we know what works and how to implement your digital ad ideas.

Video Advertising

Video ads can be utilized in many ways. In-stream video ads are those that appear before, during, or after video content displayed on YouTube, for example. Out-stream ads can be shown within content or in a pop-up window. These ads appear in between online articles or different content pieces. In-display video advertising is displayed on a search results page or within a list of video recommendations.

Social media Advertising

Social media ads are especially useful because they harness the vast amount of user data collected by these platforms to target specific consumers. Advertisements on social media can be shown to specific individuals in personalized format at predetermined times. Renaissance Marketing, your digital advertising agency, will help you optimize your ad spend with targeted programmatic advertising on social media and more.

Audio Advertising

Audio ads are no longer limited to the radio. Programmatic advertising companies can place audio ads on platforms such as SoundCloud, Pandora, and Spotify. The exploding popularity of podcasts also opens the door for focused audio ads.

Native Advertising

Native ads adapt to the user interface and experience of the site or platform on which they appear. You may have noticed content that includes titles like Sponsored Content or Promoted Story. When you click on these, you are redirected to the advertiser’s website. These are examples of native ads. They don’t interrupt the user experience because they appear as if they are part of the interface.

How does programmatic advertising improve targeting?

Targeting with programmatic advertising and marketing is a simple concept. It helps brands reach just the right the right people with the just the right content. With data such as consumer location, behavior, favorite social media channel and more, your message reaches ideal audiences for maximum engagement.

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Can I measure results in real time and adjust as needed?

Real-time measurements in programmatic advertising are huge benefit to businesses. With programmatic advertising, you have the ability to measure exactly how well a campaign or overall target is performing the minute it launches. You not only view results in real-time, but you can make adjustments to ad placement or message in real time, too. Programmatic advertising and marketing allows you to stay keenly aware of your efforts and its effectiveness.

Does programmatic advertising help increase my reach?

Programmatic marketing sends your brand directly to your audience in whichever way is most effective. This means you are able to extend the reach of your targeted audience. Traditional advertising once boasted exposure to millions of listeners or viewers. Renaissance Marketing understands that your marketing efforts should not be based on blanketing the internet with your ad. Rather, it is about reaching your specific audience in as many areas and through as many channels are necessary for programmatic marketing to achieve the greatest impact. Programmatic marketing increases your reach by unifying advertising across mediums and utilizing the latest data to place your dynamic ad where it will be noticed.

Now you know what programmatic advertising means and what it can do for your business. It is time to choose the best of the programmatic advertising companies. Renaissance Marketing provides the right tools to grow your business within your budget. From programmatic advertising services to comprehensive digital marketing and public relations, our finger is on the pulse of the latest trends and technology.

Choose Renaissance Marketing so you can focus on your business. Our market research capabilities are comprehensive. Our SEO expertise gets your brand noticed. Our marketing professionals can plan and create digital content marketing that engages users and drives traffic to your site. We expertly manage your social media marketing efforts and email campaigns. Our tracking and analytics tools measure the success of your advertising campaign in real-time. You can rely on Renaissance Marketing to give you a competitive advantage so you can sit back and enjoy the results.

Renaissance Marketing is much more than your programmatic advertising agency. We are your total solution for digital advertising and PR. We take the time to understand your needs and your budget. We offer the credibility and experience you need to trust your decision of Renaissance Marketing as your digital partner is the right one. Take a look at our portfolio. Talk to our satisfied clients. Then call Renaissance Marketing to find out more at 804.406.9667 or request a quote here.

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Chris Woolwine

Eric at Renaissance marketing has been great to work with. We have worked closely with Eric for a number of years. Our experience has been amazing. The results are fantastic and measurable. If you need an authentic marketing partner Eric at Renaissance has my highest recommendation.

Shannon Atkins

Renaissance has done a brilliant job listening to our marketing needs, finding a range of options, and tailoring solutions to our budget and priorities. Great focus on ROI and effective innovation/experimentation!

Eric Sundberg

I have used Eric Alonzi for 4 years as a trusted SEO and marketing resource. At YP he really acted in my companies best interest and not YP or getting a commission.

National Window and Door

Eric knows his stuff. If you want the experience of dealing one on one with your marketing company, then Eric is the way to go.