Google Local Services Ads

Make an appointment

Book a free discovery call today

Pay for Real Leads, Not Clicks

Local Services Ads put your business above Google Ads, Maps, and organic results — with Google’s trust badge attached. You only pay when a real customer contacts you.Google Local Services Ads (LSAs) are one of the most efficient lead-generation channels for local service businesses. Unlike traditional pay-per-click ads, LSAs charge per verified lead, not per click — and your business appears in Google’s most trusted placement, complete with the Google Guarantee badge.At Renaissance Marketing, we don’t just “turn LSAs on.” We actively manage, validate, and optimize your account to protect your budget and maximize ROI.

Why Renaissance LSA Management Works

Pay Only for Real Leads

We review calls, validate lead quality, and dispute invalid leads so you’re not paying for spam, wrong numbers, or irrelevant inquiries.

Google Guaranteed Visibility

Earn premium placement and instant credibility with the Google Guarantee badge — one of the strongest trust signals in local search.

Weekly Monitoring & Optimization

We actively monitor service categories, service areas, responsiveness, and budget pacing to maximize lead volume and quality.

Full Transparency, You Own the Account

Your profile, your data, your insights. Always.

Clear Monthly Insights

You’ll receive clean summaries of valid leads, refunds, ROI, and actionable recommendations, not vanity metrics.

How Our LSA Process Works

One-Time LSA Setup

We handle the full setup so your profile launches correctly and compliantly from day one:

Full profile buildout
License, insurance & verification management
Service area & category mapping
Optimized business bio & photos
Review acquisition strategy
Google Guarantee compliance checks
Initial performance monitoring

Ongoing Monthly Management

We protect and scale performance month over month:

Call review & lead scoring
Invalid lead dispute filing
Response time monitoring
Category & area optimization
Suspension monitoring & support
Monthly ROI insights

Ready to Own the Top of Local Search?

Let’s make sure you’re only paying for real opportunities, not wasted clicks.

Schedule Your Free LSA Strategy Review

Google Local Services Ads (LSA) Frequently Asked Questions

What are Google Local Services Ads (LSAs)?

Google Local Services Ads are a pay-per-lead advertising format that places your business above traditional Google Ads, above Maps, and above organic search results. Instead of paying for clicks, you only pay when a real customer calls or messages your business directly through the ad.

How are Local Services Ads different from Google Search Ads?

The biggest difference is how you pay and how customers engage.

With LSAs:

You pay per verified lead, not per click
Your business appears at the very top of Google search
Your listing includes the Google Guarantee badge
Customers contact you directly, no landing page required

Search Ads are click-based, while LSAs connect you with customers who are ready to hire now.

What is the Google Guarantee badge?

The Google Guarantee badge is a trust signal displayed directly on your ad that shows Google has verified your business, licenses, and insurance. This badge increases credibility, boosts call volume, and helps your business stand out against competitors who don’t have it.

Do I really only pay for valid leads?

Yes, when LSAs are properly managed.

We review calls, validate lead quality, and dispute invalid leads such as:

Spam or robocalls
Wrong service requests
Out-of-area inquiries
Job seekers or sales calls

Our goal is to ensure you only pay for legitimate prospects with real intent.

How does lead validation and dispute filing work?

Every month, we:

Review call recordings and messages
Score lead quality
Identify invalid or low-quality leads
Submit disputes directly to Google

If Google approves the dispute, you receive a credit or refund for that lead.

What types of businesses are best suited for LSAs?

Local Services Ads work best for service-based businesses that rely on phone calls or direct inquiries, including:

Home services (HVAC, plumbing, electrical, roofing, etc.)
Legal and professional services
Contractors and specialty trades
Select healthcare and wellness services (with limitations)

LSAs are ideal for businesses that want high-intent local leads, not brand awareness clicks.

How much do Google Local Services Ads cost?

LSAs are budget-flexible and charged per lead. Cost per lead varies by industry, competition, and location.

In addition to your ad spend, Renaissance Marketing offers:

One-time LSA setup
Monthly LSA management plans focused on optimization, validation, and ROI tracking

We’ll help you set a budget that aligns with your goals and market.

Who owns my Local Services Ads account?

You do.

Your LSA profile, reviews, data, and insights are always owned by your business. We manage and optimize the account, but you retain full transparency and control.

How long does it take to launch LSAs?

After setup begins, most LSA accounts go live within 2–4 weeks, depending on:

Verification requirements
License and insurance approval
Google background checks

We handle the entire process and keep you informed every step of the way.

Can LSAs be suspended?

Yes, and it’s more common than most businesses realize.

Suspensions can happen due to:

Category changes
Verification issues
Profile inconsistencies
Policy updates

That’s why we actively monitor account health and provide suspension support and recovery as part of our management.

Are LSAs better than SEO or Google Ads?

LSAs aren’t a replacement, they’re a powerful complement.

LSAs are best for:

Immediate lead generation
High-intent local searches
Phone-driven conversions

SEO and Search Ads are still important for long-term growth and broader visibility. Many of our most successful clients use LSAs + Search Ads together.