Google Ads Management
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Move Buyers From Awareness to Conversion With Full-Funnel Google Ads
Most Google Ads agencies only manage keywords.
Renaissance Marketing manages the entire buyer journey.
We run Google Ads as one connected system, aligning strategy, media, audiences, and optimization across every stage of the funnel so you do not just get clicks, you get qualified demand and measurable growth.
One strategy. One team. One vendor.
Google Ads Works Best As One System
If your ads are fragmented, your results will be too.
Google’s ecosystem is built to work together, yet most advertisers split Search, Display, YouTube, and Performance Max across different vendors or disconnected campaigns.
Renaissance Marketing manages full-funnel Google Ads under one roof, ensuring:
- Cleaner data
- Smarter optimization
- Stronger conversion paths
- Better return on ad spend
Full-Funnel Google Ads Strategy
Awareness
Channels Used:
- YouTube Ads
- Google Display Network
- Demand Generation Campaigns
Goal: Build recognition, demand, and remarketing pools.
Consideration
We stay in front of prospects as they evaluate options and move closer to action.
Channels Used:
- Demand Gen
- Performance Max
- Mid-funnel Search campaigns
Goal: Educate, position, and influence buying decisions.
Conversion
We capture high-intent buyers actively searching for your solution.
Channels Used:
- Google Search Ads
- Performance Max
- Google Shopping (when applicable)
Goal: Drive leads, calls, bookings, and purchases.
Retargeting
We re-engage users who interacted but did not convert.
Channels Used:
- YouTube Retargeting
- Display Retargeting
- Demand Gen Retargeting
Goal: Increase conversion rates and lower acquisition costs.
Channels We Manage
Renaissance Marketing provides coverage across Google’s entire advertising ecosystem:
Performance Max
Google Display Network
Demand Generation Campaigns
YouTube Ads
Google Shopping
Retargeting Campaigns
Why Renaissance Marketing?
High-Touch. Hand-Curated. Performance-Driven.
We are not a volume PPC agency. We are a strategy-first performance partner.
What makes us different:
- Full-funnel strategy, not just keyword bidding
- Human-led optimization, not set-and-forget automation
- Clear reporting tied to business outcomes
- One dedicated team managing the entire Google Ads ecosystem
Google Ads is not a channel.
It is a system, and we manage it that way.
What’s Included
Every Full-Funnel Google Ads engagement includes:
- Full-Funnel Google Ads Strategy
- Campaign Build and Conversion Tracking
- Audience Creation and Retargeting
- Ongoing Optimization Across All Campaign Types
- Reporting and Performance Insights
- Creative Direction for Video and Display Ads
No silos. No handoffs. No guessing.
Full-Funnel Google Ads Pricing
Our pricing is designed to scale with ad spend while maintaining high-touch management.
Ads Operation Fee (Based on Monthly Ad Spend)
- $3,000 – $6,000: 33%
- $6,000 – $9,000: 31%
- Above $9,000: 30%
Plus: $700 monthly strategy, planning, and optimization fee.
This ensures your campaigns receive continuous strategic oversight, not just execution.
Who This Is For
This service is ideal for businesses that:
- Full-Funnel Google Ads Strategy
- Campaign Build and Conversion Tracking
- Need predictable lead or revenue growth
- Want full visibility across the buyer journey
- Are tired of fragmented PPC vendors
- Understand Google Ads is a long-term growth engine, not a quick hack
Ready to Turn Google Ads Into a Growth System?
Our Work Speaks For Itself
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